By Kian Bakhtiari, Forbes Contributor

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media. Fast forward 2020, the term has become central to public debate across politics, culture and media. In short, cancel culture refers to the practice of withdrawing support for a person or company — often on social media — based on their views or actions.

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https://www.forbes.com/sites/kianbakhtiari/2020/09/29/why-brands-need-to-pay-attention-to-cancel-culture/#279ff3d7645e

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